Email marketing that actually moves revenue, not just engagement
I help brands turn email into a real revenue channel, handling the strategy, copywriting, design, execution and management.
Book a Free Discovery CallWhat I help with
Strategy
A full email roadmap around where your revenue is actually leaking, not a generic content calendar with a send every week.
Audits
You get an honest look at how your flows, segments and deliverability are performing right now, plus exactly what to fix first and why.
Copywriting
Every email reads like it was written by someone who actually knows your customer.
Design
Visually appealing email templates that look sharp and stay on brand, built to render properly in Gmail and Outlook, and optimised for mobile first.
Automation & campaigns
From welcome flows to your biggest sale of the year, you get the whole thing instead of pieces to assemble yourself.
Account management
Ongoing email marketing account management, be it Klaviyo, Mailchimp or any other ESP.
Selected work
Klaviyo flow redesign that increased revenue and engagement
Rogue Royalty is an Australian ecommerce brand. I audited and redesigned five of their core Klaviyo lifecycle flows, rebuilding the emails and optimizing copy, CTAs and structure based on what the original flows were actually doing versus what they should have been doing.
Customer appreciation flow — Email #1, new customer thank you
Held an already strong open rate while revenue and revenue per recipient jumped sharply, showing the redesign converted attention into action more effectively despite a small dip in clicks.
Post-purchase flow — Email #3
Revenue dipped here, but this email saw one of the biggest engagement lifts in the whole set, with both opens and clicks up. That points to strong messaging, and the next step is sharpening the offer or product appeal to convert that attention into revenue.
Abandoned cart flow — Email #1
One of the strongest performers in the whole redesign: open and click rates both climbed and revenue followed. Cleaner design and better CTA placement clearly earned both attention and action here.
Welcome flow — Email #3, discount reminder
The biggest single win in the project. Click rate returned to baseline, but the redesign paired with a clearer "free treat" offer unlocked a huge jump in high-value conversions, this email's highest ROI improvement by far.
Browse abandonment flow — Email #1 V2
A textbook turnaround: a near-50% jump in click rate, and the first revenue this touchpoint had ever generated. An underperforming email became one of the flow's genuine contributors.
| Category | Highlight | |
|---|---|---|
| Best revenue uplift | Welcome, Email #3 | +1,425% revenue, +1,086% revenue/recipient |
| Best engagement lift | Browse abandonment, Email #1 V2 | +48.36% CTR, +2.11pt open rate |
| Most consistent performer | Customer appreciation, Email #1 | 62.32% open rate, A$1.32 revenue/recipient |
| Strongest abandoned cart | Cart, Email #1 | +6.95pt open rate, +21% revenue |
| Best post-purchase interaction | Post-purchase, Email #3 | +11.2% CTR, highest engagement in that flow |
Email design work
Maulik Parmar
Maulik Parmar
Maulik ParmarClient reviews
"Excellent communication and service. Maulik really goes above and beyond, highly recommended!"
via Upwork"Excellent work and highly recommended!"
via Upwork"Maulik is mostly always available to complete the tasks. Positive experience."
via Upwork"Maulik and his team have helped us set up all the necessary email flows for our newly launched business. A+ design skills, fast turnaround, and good communication. Highly recommend."
via UpworkAbout
I've spent 4+ years focused entirely on email and SMS marketing.
I work across Klaviyo, Mailchimp and other similar ESPs, and can help you build and code custom HTML/CSS templates, plus handle deliverability setup like SPF, DKIM and DMARC when that's part of the job.
You get one person handling everything, from strategy and copywriting to design, execution and account management, not a rotating cast from an agency.
Fewer handoffs, faster turnaround, and someone fully accountable for the result.
Let's fix your email channel
Tell me a bit about your brand and what's not working, and I'll get back to you with honest thoughts, not a sales pitch.
Get in touch